Visa, Mastercard, BlackRock & Coinbase Launch Open USD Stablecoin, Challenging Circle's USDC Dominance
Visa, Mastercard, BlackRock, Coinbase and over 140 companies announced Open USD, a reserve-sharing stablecoin that could challenge Circle's USDC model and reshape the future of Web3 payments.
π€ AI TL;DR SUMMARY
- Open USD is a new reserve-sharing stablecoin backed by 140+ companies including Visa, Mastercard, BlackRock and Coinbase.
- Unlike USDC, reserve income is shared among ecosystem partners, causing Circle shares to fall 17.5%.
- Builders should monitor Open USD's launch, blockchain selection and regulatory approvals as stablecoin economics evolve.
140+ companies.
One stablecoin.
Zero warning for Circle.
On June 30, 2026, the biggest consortium in crypto history announced Open USD β a US dollar-pegged stablecoin issued by a new entity called Open Standard.
The lineup reads like someone copy-pasted the Forbes 500:
Visa. Mastercard. Stripe. BlackRock. Coinbase. BNY Mellon. Google. American Express. Klarna. Chime. Ripple.
That's not a startup. That's the entire financial system deciding to build its own money layer.
What actually is Open USD?
The structure of Open USD is what makes it dangerous β not just for Circle, but for every existing stablecoin model.
Here's how it works:
Zero-fee minting and redemption β any partner can mint or burn OUSD without paying a fee. No limits on volume.Reserve income shared with partners β the interest earned on the reserves backing OUSD gets distributed back to distributing partners, minus a small management fee.Open governance β the company is collectively owned by ecosystem participants, not a single issuer
That last point is the nuclear move.
USDC works like this: Circle holds the reserves. Circle earns the interest. Circle keeps the money.
Open USD inverts that completely. The 140+ partners are the economics. They distribute the stablecoin and get paid from the float for doing it.
The CEO of Open Standard is Zach Abrams β co-founder of Bridge, the Stripe-owned stablecoin infrastructure company that Stripe acquired for $1.1 billion. This man knows how stablecoin plumbing works at the deepest level.
Why this changes everything
Stablecoin economics are simple. Whoever holds the reserves earns yield on them. When interest rates are at 4-5%, holding $70 billion in US treasuries as USDC reserves earns Circle roughly $3.5 billion a year in pure float income.
That's the entire business model. Mint stablecoin β hold reserves β collect yield β profit.
Open USD doesn't destroy this model.
It redistributes it.
Instead of Circle collecting $3.5B and sharing none of it... the 140 partners collectively earn from the float they help grow.
Why would Visa choose to distribute USDC β which earns Circle money β when it could distribute Open USD and earn a cut of the reserves itself?
That's the question that sent Circle's stock down 17.5% in a single session.bitget
The bigger context: This was inevitable
In November 2024, Paxos launched USDG β the Global Dollar Network β with Mastercard, Robinhood, and Kraken as participants. Same model. Reserve sharing. Collective governance.
Open USD is USDG scaled to maximum aggression.
And neither Tether nor Circle was invited to the party.
Tether's CEO Paolo Ardoino's response was... "Welcome OUSD. Player 2 has entered the game."
Tether thinks they're fine. Maybe they are. USDT has $186 billion in circulation and barely blinked.
Circle? Different story.
What doesn't exist yet
Open USD has not launched.
The consortium announced the token. The blockchain it runs on? Not disclosed yet. The actual minting infrastructure? Still being built. The regulatory approvals? Still in process.
This is an announcement of intent, not a product you can hold today.
But the market reaction to an unborn token dropping Circle 17% tells you everything about how seriously the industry is taking this.
Here is my POV:
The reserve-sharing model is the future of stablecoin distribution. If you're building any DeFi protocol, payment infrastructure, or wallet β you need to think about which stablecoin earns you money for distributing it. That calculus just changed completely. OUSD isn't a stablecoin. It's a distribution network with a dollar token attached.
β Frequently Asked Questions
Q:What is Open USD?
Open USD (OUSD) is a new US dollar-backed stablecoin developed by Open Standard and supported by more than 140 companies including Visa, Mastercard, BlackRock and Coinbase.
Q:Why did Circle's stock fall after the Open USD announcement?
Investors believe Open USD's reserve-sharing model could reduce incentives for companies to distribute USDC, impacting Circle's long-term revenue model.
Q:Has Open USD launched yet?
No. Open USD has been announced, but the blockchain, minting infrastructure and regulatory approvals are still under development.
Q:How is Open USD different from USDC?
Unlike USDC, which directs reserve income primarily to Circle, Open USD distributes reserve earnings among participating ecosystem partners.
Q:Why is Open USD important for Web3 builders?
Developers building wallets, payment apps and DeFi protocols may benefit financially by integrating a stablecoin that shares reserve revenue, potentially changing stablecoin adoption incentives.
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Akash Kumar Jha
With over 4 years of experience, I specialize in breaking down complex Web3 and crypto concepts into clear, actionable content. From deep-dive technical explainers to project documentation, I help brands educate and engage their audience through well-researched, developer-friendly writing.
